For the second year in a row the guerilla marketing activity for Jacobs

Jacobs smarts in the streets of Athens & Salonica.

The guerilla marketing activation that designed, developed and operated by sales promotion center was targeting on further penetration and awareness of the new Jacobs campaign.

Bystanders all over Athens and Salonica were surprised when the branded Jacobs Smarts, with 2 impressive hostesses, were transformed in mini coffee bars to offer delicious hot coffee Jacobs in certain high traffic areas.