Sales promotion center undertook the planning & implementation of the on-line campaign, to support the “Say it with a song” concept for Coca Cola and EVEREST fast food chain.
EVEREST customers could enter the competition to win exclusive tickets for the MTV Europe Music Awards in Glasgow, by buying their favourite combo meal with Coca-Cola. All participants would type in their unique combo meal code, in a special microsite, enter the lottery and instantly win musical gifts.
Sales promotion center:
- Designed and created the dedicated microsite www.pestomeenatragoudi.gr to serve the on line competition
- Ιmplemented an extended banner campaign for the purpose of the competition
- Purchased and managed all competition gifts
- Was responsible for the full treatment of the 3 big winners that had the chance to travel to Glasgow and watch live the MTV Europe Music Awards