The sales promotion center designed and created the pop-up stage of Jacobs Espresso at Golden Hall, the most luxurious shopping center of Athens. At the same time, we undertook the branding of the activity and managed the agreement with the shopping center for the booking of the appropriate space and of course the daily operation of the pop-up stage.
All the visitors of Golden Hall had the chance to taste the 5 different flavors of Jacobs Espresso, in pods compatible with Nespresso machines, while participating in a lottery for Jacobs Espresso gifts. At the moment the participation in the lottery has exceeded 5,000!
The pop-up stage will continue to operate until the end of January.