Greek souvlaki with … PHILADELPHIA

Philadelphia developed 4 new tastes for souvlaki and SPC undertook the full support of the product launch.

We created the press kit that was later on delivered to influencers and journalists, we organized street events all over Athens with mobile canteens that served souvlaki with Philadelphia and of course we promoted the 4 new Philadelphia tastes in souvlaki restaurant, urging consumers to order accordingly.