A production of the Sales Promotion Center
The pop – up basketball court was created because of the needs of the outdoor event on the pedestrian street of Peristeri, on November 3rd, outside the Zackret Sports shop. Children and families had the opportunity to enjoy Dimitris Diamantidis and to participate in the basketball of the famous Mascot, Hercules.
For the event’s needs, an interactive experiential mechanism was created for young visitors, their families and their friends, perfectly connected with the motto of the campaign “Drink, move, show your strength” and storytelling, where the participants had the opportunity to win incredible gifts.
The culmination of the event, the presence of Ambassador Dimitris Diamantidis, who coached the children and distributed photographs and autographs in countless backpacks and basketball balls NOUNOU, the absolute gift from the Greek superstar.