CUTTY SARK: Below-The-Line Campaign

Cutty Sark decided to relaunch its image in the Greek market and assigned all below-the-line communication in Athens and Thessaloniki to Sales Promotion Center.

The brand sponsored parties, held night events at bars and clubs, conducted visibility studies in various places and ran in-store promotional activities.

Sales Promotion Center proposed, planned and developed all the special constructions, promotion materials, communication mechanisms, game applications and goodwill gifts, while it also recruited the appropriate staff for these actions, whenever necessary.