Aiming to further advertise Kellogg’s new products and flavours (cereals and cereal bars) Sales Promotion Center proposed, put together and implemented a sampling activity plan at a variety of specific points of interest (commercial centers, metro stations, malls, theatres, etc.), while developing original visibility and face-to-face communication techniques that are consistent with Kellogg’s values, i.e. proper nutrition, exercise, pleasure and well-being!