Mondelez entered the salty snacks market in early 2013, by launching the incredibly crispy corn snacks, Fonzies. Fonzies come in 4 unique flavours: Original – Nutmania – Paprica Desire – Barbecue Sauce.
An internal event was held at Dream City Club, to launch the products in the Greek market. More than 500 guests from all over Greece attended the event. The event started with an original teasing action, based on the “half the pleasure lies in licking” motto and then the products were presented. Thirty impressive hostesses supported this event.
The activities that were planned later to communicate the product were equally spectacular. There was branding using cutting-edge technology. During the events, a mechanism was launched, which supported social media actions and prompted consumers to participate.
- Athens Exclusive Designers Fashion Week
- In store events at Hypermarkets and JUMBO toy stores
- Night parties powered by Fonzies: In co-operation with Playment, we held the “LICK IT PARTIES” at mainstream clubs in Athens and Thessaloniki. The peak of this activity was the big event held in Mykonos.
- Gazi, Athens
- The Mall Athens