eventing: A new era in creating experiences

With SPC’s integrated structure and longstanding expertise in delivering physical activations of every scale, the creation of eventing was the next natural step.

The transition from executing targeted activations to establishing an autonomous business unit servicing event management was not simply a strategic decision—it was the organic evolution of a journey that has consistently demonstrated how creativity, methodology, and experience can transform any event into a meaningful and lasting experience.

eventing distills this knowledge and takes it further, offering end-to-end services built on structure, innovation, and precision, with the ambition to redefine the landscape of event management in Greece.

This new experiential business unit is not simply another event agency. It is an innovation hub, designed to craft experiences with depth, personalized value, and long-term resonance—not as fragmented one-off spectacles, but as cohesive concepts and holistic narratives.

Our mission is to deliver bespoke solutions that directly address the needs of organizations, while deepening their connection with their audiences. From corporate conferences, trade shows, and product launches to luxury gatherings and hybrid experiences, eventing provides comprehensive services that seamlessly combine creative design, operational excellence, and technological innovation.

Leveraging SPC’s vertical structure, advanced project management tools, and a team of specialized professionals with deep expertise across the event industry, we guarantee the highest standards of service.

Our offering spans over concept creation, branding, AV production, VR/AR experiences, VIP logistics, premium catering, tailor-made activities, and on-demand event support—all underpinned by an agile event solutions culture.

This new chapter in event management is part of SPC’s broader phygital expansion strategy, connecting physical and digital touchpoints in ways that amplify and elevate the relationship between brands, organizations, and their audiences.

With eventing, SPC brings to life the art of turning an idea into an experience, a moment into a memory, and an event into a story worth sharing.

eventing

Inventing experiences. Curating moments.