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About us

Our CompanyOur HistoryOur PeopleCSR
marketing agency

We created and consolidated the field of sales promotion in Greece.

In 1978, we created and consolidated the field of sales promotion in Greece. Today the company has evolved into a through-the-line multidimensional marketing, communication and sales organization. Now, as a holistic commercial marketing agency we offer complete and customized services and marketing solutions to brands, always focusing on their commercial goals & growth.

We are the leader in the sector of integrated and exclusively specialized marketing services in B-T-L communication, as well as a multi-awarded agency in the field of Marketing, Communication and Sales, certified with ISO 9001: 2005. What makes us unique is the combination of the services our clients utilize, which at the same time is a key element of our timelessness.
The wide range of our services combined with our long-lasting collaboration with large multinational and Greek companies in so many different sectors of the Greek market, have created a unique know-how, which highlights the company as a multidimensional agency. Our culture makes us unique in the present and has laid the appropriate foundations for the future, while our CSR characteristics and our sustainable practices showcase the way we perceive social and environmental awareness in relation to the world around us.

Company Culture
Our values and philosophy comprise our greatest legacy. For this reason, we encourage our people to develop, both professionally and personally; we individually support all our employees at every stage, and we foster an educational organization’s culture. 
Our Vision
is to define the industry and the game.
Our Mission
is to make brands part of people’s lives.

We are SPC, The Brand Lever


Our Network

SPC's operating and coverage network has been created to meet all requirements, by providing the touch of a local company in Greece and Cyprus, while at the same time our clients benefit from the strength, reach and capabilities of a specialized network.


Our Values

• We build trust by calling things how they are.
• We are reliable, we do what we say, when and how we say it.
• We are constantly evolving, corroborating the information & education, we receive.
• We understand the needs & act purposefully with a strategic approach, offering added value.
• We are a team. We support, respect & utilize of our colleagues.
• We are versatile & creative, following simultaneously practices and procedures.
• We are dedicated to our people, our partners & the company.
• We operate with social responsibility & environmental


Exclusive International Partnership

At SPC, innovation and best practices are in our DNA. We are looking for the best possible partnerships, which is why for several years we have been an associated partner of CPM International, the leading field marketing organization worldwide and part of the Omnicom group.

SPC’s Evolution, from 1978 until today, through its special moments in time…
SPC the first BTL company in Greece was founded, by Nikos & Tzima Imirziadis
The company becomes S.A. The first office in Thessaloniki opens.
Start of the exclusive partnership with CPM, the largest multinational Field Marketing company in the world and a member of the Omnicom Group.
Participation in the creation of Garamond Design (a multi-awarded, ERMIS Award-winning creative agency) and added to SPC's current portfolio of companies - strategic partnership
Start of operations of our offices in Cyprus
The company's turnover exceeds €10,000,000 for the first time
Certification of the company's financial reliability/ credibility & recognition as the Strongest Company by ICAP
FISHEYE, the first spin-off company is founded
The company is awarded the ΙSO:9001 certification
Creation of an in-house Digital Marketing department
SPC becomes a corporate/ company member at the association of «ΔΙΑΖΩΜΑ» and is recognized as the Shopper Marketing Agency of the year
The younger generation, Myrto and Petros Imirziadis, is taking over the management of the company
New corporate mission: We make brands part of people's lives
The company is recognized as Shopper Marketing Agency of the Year for the 2nd consecutive time. Launching of the new innovative “brands beat” platform that offers online activations
The company is awarded as the Promotional Marketing Agency of the Year. New corporate identity is established.

The most important “facet” of SPC, ​​which we are proud of, is our people.

The company’s core value is dedication to people at all levels. This is demonstrated through our long-standing relationships with our people, since much of our workforce have been ‘SPCers’ for over 15 years!

Most of our executives know first-hand the work in the field, conveying this experience to the day-to-day management of the projects being designed, having essentially co-shaped the best practices of our market.

At the same time, experienced professionals from related fields complete a mosaic of knowledge and skills, necessary for today’s diversified needs in the field of communication and sales.

This combination, in addition to a unique mix of services offered, also creates a rare profile, which possesses both the experiential, practical and cognitive level, as well as the different energy, that thus compose the profile of an SPCer.


SPC’s Corporate Social Awareness is transformed as the company becomes a corporate member in the union “DIAZOMA”

SPC’s board members main interest, as individual members of the “HELLENIC SOCIETY” and the “DIAZOMA” association, regarding our cultural heritage, was cultivated by including SPC in the corporate membership program of “DIAZOMA”.

The inclusion of our company in “DIAZOMA” acts as a Corporate Social Responsibility program, since the association, by utilizing many actionings and methods, showcases and protects our cultural legacy, by proposing a different model of the touristic and cultural product development of our country.

The motive behind choosing this form of sponsorship the people, who work with our company. Their daily presence in the workplace, inside and outside the company, and their valuable work, which is the core of the project we aim to carry out, has a dual effect.

Their work for the SPC offers to “DIAZOMA” € 1 for each salary they will gain. Obviously, this does not affect their pay, it is paid additionally by the company. At the same time, the companies that trust Sales Promotion Center aid, with their trust, the objectives of “DIAZOMA”.

The future of our country is and must be fully connected to our history and our cultural heritage.

You can help by taking part in this effort to highlight our monuments. Get informed and be part in the protection of ancient theaters and more. “DIAZOMA” has a huge range of actions.

This way, we can all be proud to participate in the salvation of the monuments of our homeland, because we all work together towards a major goal and purpose.

Find out more about DIAZOMA, at www.diazoma.gr

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