Influencer marketing campaign

During the summer we created a communication campaign to choose our favorite frozen treat, with the ultimate coffee challenge: JACOBS Freddo team vs JACOBS Frappe team – Pick a side!

Through an extensive influencer marketing campaign we created an original challenge and invited coffee lovers to express their own frozen preference. We collaborated with 17 celebrity influencers who were divided into 2 groups (Freddo & Frappe) and through Instagram posts they highlighted the personality of each JACOBS coffee category, inviting the public to “take a stand” in the most refreshing battle of the summer, by voting on the microsite www. jacobsbattles.gr, the JACOBS coffee they love to enjoy!