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L'OR x Ferrari: Ένα Συναρπαστικό Ταξίδι Αισθήσεων για την Ομάδα της JDE!
The event L’OR x Ferrari: A Thrilling Journey of the Senses was designed as a fully immersive experience aimed at strengthening team spirit and deepening JDE’s corporate culture. The collaboration between two iconic brands created the ideal setting to connect the launch of the new Passione Rossa coffee line with an engaging, meaningful experience for employees.
With a strategic concept that blended luxury, technology, and emotion, the event was structured in two parts, addressing both stakeholders and employees. ENTEKΑ ATHENS, with its distinctive character and modern aesthetic, served as the perfect venue to bring the concept to life.
At the heart of the experience was the innovative “L’OR Circuit,” where the venue’s iconic tunnel was transformed into a track inspired by Ferrari race laps. Participants were guided through a series of immersive activities:
• a 360° photobooth capturing dynamic moments,
• a full-scale driving simulator delivering a rush of adrenaline,
• the presence of an authentic Ferrari as a standout attraction,
• and a blindfold multisensory experience, activating sounds, scents, textures, and emotions to create a deeper connection with the brand.
Flawless execution and strong employee engagement highlighted the success of the event. The experience acted as a catalyst for strengthening team bonds, showcasing JDE’s brand identity, and marking a powerful start for the L’OR x Ferrari collaboration. Through a carefully crafted phygital approach, the company delivered a memorable moment of unity, inspiration, and brand engagement—leaving participants energized and proud to be part of a team that continues to innovate and grow.
