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Theatrical Buzz Activation

A differentiated theatrical Buzz activation

Work Cover
YEAR: 2022
SERVICES: Buzz Activation

In a category flooded with commercial promotions, SC Johnson has managed to differentiate itself from the competition with an emotional approach.

By a differentiated theatrical Buzz activation, with 2 inventive mosquito mascots, we managed to interact with the public, talk about the insect repellent category in a completely different “language” and significantly increase sales from 4% up to 20% per store activation every day!