Theatrical Buzz Activation
A differentiated theatrical Buzz activation
![Work Cover](https://spc.com.gr/wp-content/uploads/2023/10/raid_cover.jpg)
YEAR: 2022
SERVICES: Buzz Activation
![Work Logo](https://spc.com.gr/wp-content/uploads/2023/10/raid_logo.png)
In a category flooded with commercial promotions, SC Johnson has managed to differentiate itself from the competition with an emotional approach.
By a differentiated theatrical Buzz activation, with 2 inventive mosquito mascots, we managed to interact with the public, talk about the insect repellent category in a completely different “language” and significantly increase sales from 4% up to 20% per store activation every day!
![raid_pic2](https://spc.com.gr/wp-content/uploads/2023/10/raid_pic2.jpg)
![raid_pic4](https://spc.com.gr/wp-content/uploads/2023/10/raid_pic4.jpg)
![raid_pic3](https://spc.com.gr/wp-content/uploads/2023/10/raid_pic3.jpg)
![raid_cover](https://spc.com.gr/wp-content/uploads/2023/10/raid_cover-1.jpg)