SANITAS invited us to open our home and our hearts!
SANITAS invited us to open our home and our hearts, through its new communication and support the actions
of the “Home and Loved Ones” concept.
With products directly connected to the Greek household and its values, visual merchandising actions and supporting buzz activations were designed for the specific concept for the large supermarket halls.
A Cycladic backdrop was placed at Easter reminding the importance of this holiday across the land of Greece, while a large, illuminated sailing ship was the dominant visibility element at Christmas, emphasizing a traditional Greek custom. The originality and the emotional approach in both cases created the ultimate connection with the SANITAS brand.