Shopper Activation
"Start something enjoyable" - a shopper activation, a complete experience for consumers!
![Work Cover](https://spc.com.gr/wp-content/uploads/2023/10/phila_cover.jpg)
YEAR: 2022
SERVICES: Shopper
![Work Logo](https://spc.com.gr/wp-content/uploads/2023/10/philadelphia_logo.png)
Based on the strategy to highlight Philadelphia as a key ingredient in the preparation of a delicious breakfast, the goal was to strengthen brand awareness and bring consumers closer to their favorite brand.
With the basic message “Start something enjoyable” we designed a shopper activation offering consumers a complete experience during their visit to the stores. A guided trip to Philadelphia, which ended with an interactive cooking show starring the famous TV chef Yiannis Apostolakis.
![phila_pic2](https://spc.com.gr/wp-content/uploads/2023/10/phila_pic2.jpg)
![phila_pic3](https://spc.com.gr/wp-content/uploads/2023/10/phila_pic3.jpg)
![phila_cover](https://spc.com.gr/wp-content/uploads/2023/10/phila_cover-1.jpg)
![phila_pic4](https://spc.com.gr/wp-content/uploads/2023/10/phila_pic4.jpg)