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Shopper Campaign

Holistic campaign with a CSR character, for the launch of the new Palmolive natural origin shower gels

Work Cover
YEAR: 2020

On behalf of Colgate-Palmolive (CP), we designed and implemented a holistic communication campaign with a CSR facet, on the occasion of the launch of the new Palmolive shower gels of natural origin and biodegradable composition.

The campaign, beyond its CSR character, had a nationwide scope and the implementation was carried out in 4 strategic retailers.

The actions were adapted to each type of store and chain, based on the homogenous communication concept we created for the relaunch of the brand, while at the same time the shopper activations carried out reinforced the brand’s new sustainability objective by supporting WE4all, an organization active in the protection of forests.