Pop Up Store
Premium point of sale with impactful communication in the Golden Hall shopping center
In recent years, Famous Grouse created campaigns, which had as a communication strategy the recognition – rewarding of people who stand out, for their character.
For this purpose, we created a series of marketing touchpoints (digital, on trade, off trade & wineries) through which we invited consumers to identify with the brand by expressing a daily small or big success and to be rewarded for it with a personalized Famous Grouse bottle.
In this context, we established and supported the unique concept of the brand for 4 consecutive years (2016-2019), creating a premium point of sale with impactful communication in the Golden Hall shopping center, during the two-month festive period at the end of each year.
At the modern festive point of sale that we designed, visitors had the opportunity to print on the spot the label of The Famous Grouse bottle with their own personal message, but also to interact with the brand in a different way each time.
The premium pop-up store included a back bar, a light display showcase, a branded bar, a backdrop with an integrated screen and minimal festive Christmas elements, while at the same time a regular point of sale was organized for all the necessary sales processes and functions.